STAR Cineplex Reaffirms Its Cinematic Dominance
On October 8, 2025, STAR Cineplex celebrated its 21st anniversary, marking more than two decades of revolutionizing movie-going in Bangladesh. Since its debut in 2004, STAR Cineplex has become the undisputed leader in the nation’s entertainment industry — setting the standard for multiplex quality, comfort, and global-class projection.
The celebration featured an exclusive “buy one, get one free” ticket offer across all outlets and a special show for journalists at the Bashundhara City branch. Mesbah Uddin Ahmed, AGM of Media & Marketing, credited loyal audiences for STAR Cineplex’s growth and reaffirmed its mission to support local filmmakers alongside international blockbusters.
The Journey from a Single Hall to a National Network
Launched in Bashundhara City Shopping Mall in 2004, STAR Cineplex was Bangladesh’s first modern multiplex — introducing digital projection, surround sound, and stadium seating. Two decades later, it operates 22 halls nationwide, with new sites under construction in major cities.
Recent expansions include the Bangabandhu Military Museum branch, opened in 2022, featuring high-end audio systems and 183 premium seats. Over the years, branches such as SKS Tower and Shimanto Shambhar have brought luxury seating and advanced 3D technology to audiences hungry for a world-class cinematic experience.
21st Anniversary Celebrations: Honouring Fans and Press
To mark the milestone, STAR Cineplex offered promotions that reflected its appreciation for both audiences and the media community. The “buy one, get one” offer at all branches filled theatres throughout the day, while journalists enjoyed an exclusive evening show.
Mesbah Uddin Ahmed thanked audiences for their trust, noting that STAR Cineplex’s success lies in its commitment to continuously improving facilities, introducing global technology, and ensuring that both Bangladeshi and international films find equal space on screen.
How STAR Cineplex Dominates Cinema Industry
For more than two decades, STAR Cineplex has stood in a league of its own, outperforming every other cinema chain and single-screen theatre in the country.
1. Technological Leadership
STAR Cineplex was the first to introduce digital projection, Dolby sound, and 3D screens in Bangladesh. Competitors such as Blockbuster Cinemas (Uttara), Silver Screen (Chattogram), and SKS Tower’s Level 5 Cine Theatre have tried to replicate the experience, but none match STAR Cineplex’s consistency in visual and audio quality.
2. Nationwide Brand Recognition
While other theatres remain localized, STAR Cineplex’s presence across Dhaka, Chattogram, Rangpur, and other districts gives it nationwide visibility. Its brand has become synonymous with multiplex cinema — much like PVR in India or AMC in the US.
3. Superior Audience Experience
From recliner and lounger seating to premium concession areas, STAR Cineplex invests heavily in comfort and ambiance. It offers curated screenings, midnight shows, and family-friendly environments, something smaller theatres often cannot provide.
4. Exclusive Premieres and Global Releases
Major Hollywood and regional blockbusters — from Marvel films to Bangladeshi hits — often premiere first at STAR Cineplex. International distributors prefer it because of its reach, technical reliability, and audience appeal.
5. Support for Local Cinema
Beyond global releases, STAR Cineplex plays a pivotal role in reviving Bangladeshi cinema. By providing premium screening slots for local productions, it has helped elevate the box office for films like Hawa, Poran, and Priyotoma. No other multiplex chain provides this blend of commercial exposure and technical quality.
6. Competitive Edge Over New Players
Chains like Blockbuster Cinemas and Silver Screen have built loyal regional followings, but STAR Cineplex’s scale, marketing strength, and continuous innovation keep it well ahead. Its early start, consistent reinvestment, and customer trust make it the market leader by both revenue and reputation.
Challenges and Opportunities
Even as it dominates, STAR Cineplex faces challenges — maintaining consistent service across all locations, keeping ticket prices accessible amid rising costs, and balancing Hollywood releases with Bangladeshi films.
Yet, opportunities abound. The growing middle class, improved urban connectivity, and post-pandemic revival of in-person entertainment mean demand for premium cinema is expanding. STAR Cineplex’s investment in high-tech infrastructure positions it to capture this surge.
A Vision Beyond Screens
As STAR Cineplex embarks on its 22nd year, its leadership envisions an even broader cultural mission — to make cinema not just entertainment, but a shared cultural experience.
The company plans further branch openings outside major cities, digital membership programs, and collaborations with local filmmakers. By integrating advanced ticketing systems and AI-driven audience analytics, it hopes to personalize the cinema experience for Bangladeshi viewers.
Why STAR Cineplex Stands Apart
Unlike traditional theatres that struggle with maintenance and inconsistent projection, STAR Cineplex guarantees quality in every hall. Its expansion also aligns with a larger goal: developing Bangladesh’s film industry infrastructure and offering a sustainable business model for producers, distributors, and theatre owners alike.
Its marketing strategies, such as anniversary offers, themed nights, and festival packages, create strong customer loyalty. At the same time, partnerships with local brands and corporates reflect its evolution into a lifestyle experience rather than just a movie theatre.
The Cultural Impact
Over 21 years, the Cineplex has redefined leisure for urban Bangladeshis. It transformed cinema from a once-declining pastime into a fashionable, family-friendly outing. Younger audiences view it not merely as a screening venue but as a space for social connection and global exposure.
Its leadership also inspired competition — compelling rivals like Blockbuster Cinemas and Silver Screen to upgrade standards. In that sense, STAR Cineplex’s success benefits the entire ecosystem, pushing Bangladeshi cinema toward modernization.
Conclusion
The 21-year journey of STAR Cineplex represents far more than business success — it’s a story of how vision, innovation, and persistence transformed Bangladesh’s film landscape. From a single hall in 2004 to 22 halls nationwide, it has maintained technological excellence, audience loyalty, and cultural relevance.
By continuing to promote local cinema while delivering world-class experiences, Star stands tall as the industry’s gold standard — a model of how entertainment can merge with national identity and modern lifestyle.